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Dashboard

The Dashboard is the entry point of Infinite∞Ad. It consolidates the performance metrics of your ad accounts, the status of active automations, recent activities, and tasks awaiting approval on a single screen.

Filters​

The filters in the header affect all data on the page:

  • Ad Account: You can choose to see data from all accounts or just one specific account.
  • Date Filter: "Last 7 days", "Last 30 days", or a custom period selected from a calendar. (Note: The date filter only affects metrics and charts. The number of active automations and campaigns always shows the current, real-time state!)

Statistics and Charts​

The top cards (KPIs) provide an instant overview:

  • Active automations / campaigns: The number of automations currently running actively in the system and the campaigns managed by them (active in Meta).
  • Configurable metric cards: By default, Impressions and Spend are shown here.

Below these are two interactive charts. The left one is a dual chart that can display two metrics of different magnitudes (e.g., reach and spend) simultaneously on two separate Y-axes. The right one shows a single secondary metric (by default, cost per click).

Customization​

Using the Customize button in the upper right corner, you can tailor the view to your needs.

Key Metrics​

You can select three metrics from the available list:

  • Primary metric - appears on the third card of the top row and as the first data series of the left chart
  • Secondary metric - appears on the fourth card of the top row and as the second data series of the left chart
  • Tertiary metric - appears as the single data series of the right chart

Default metrics: Impressions, Spend, Cost per Click. The available metrics include basic advertising metrics (e.g., Reach, Clicks, Purchase ROAS, Video Views), as well as — if you open the settings with an ad account connected — the conversion events actually measured on the account.

All three metrics can be different: the system prevents conflicts, meaning what you've already selected for one won't appear in the options for another.

Currency Settings​

For currency-type metrics (Spend, Cost per Click, etc.), you can specify in what currency values are displayed:

  • Auto - the system automatically uses the currency of the ad account(s); for multiple accounts, the currency set for the most accounts prevails
  • Specific currency - you can manually fix the desired currency (e.g., EUR, USD, GBP)

Additional Elements​

The lower section of the page supports operational work:

  • Waiting List preview: The most recent ads awaiting approval.
  • Your latest activities: A chronological log of activities successfully performed by the system (e.g., ad launches).