Skip to main content

Notifications and Activity Management

By default, automations work independently: they monitor posts and active ads, and if an item meets the conditions, they act immediately. In most cases, this is exactly what you want. However, there are situations when it's important for a human to also take a look at the planned activity — or at least be informed about what happened.

Notifiable Team Members​

When creating and editing automations, you can designate which team members should receive notifications about the automation's activities in the People to notify about activities field.

When does it send a notification?

  • Ad Creation and Ad Scaling automations: when a new ad is launched.
  • Ad Stop automations: when an ad is stopped.
  • Additionally, for any automation: if an error occurs while executing an activity.

Notifications are sent by email. If Activity Management is also enabled (see below), these people will also receive approval requests — they can decide directly from the email.

Activity Management​

If you enable Activity Management, the automation does not act immediately: every planned activity — whether launching or stopping an ad — is first sent to the notifiable team members for approval.

The activity is placed on the Waiting List, where any authorized team member can approve or reject it. The same can be done directly from the email notification, without logging in.

You must specify at least one person to notify in order to enable Activity Management.

This feature is useful when:

  • You want full control over what the automation spends on.
  • Ad creative publication requires approval.
  • The system runs during a sensitive period (e.g., promotion, campaign switch), and it's safer for a human to review each step.

Auto-Handling​

Not everyone is always available to respond quickly. Therefore, you can set what happens if no decision is made within the specified deadline:

SettingWhat happens?
WaitThe activity waits until someone manually decides. No automatic action.
Auto-approveAfter the deadline, the system automatically approves and executes the activity.
Auto-rejectAfter the deadline, the system automatically rejects the activity.

Deadline can be set from 15 minutes up to 5 days. The default value is 12 hours.

If you set auto-handling to "Wait", activities will wait indefinitely for approval. Make sure someone regularly checks the waiting list.